London Fog Ice Cream
Strawberry Mint Ice Cream
Toasted Pistachio Honey
London Fog Label
Strawberry Mint Label
Toasted Pistachio Honey Label
Rebel's New Ice Cream Flavors
I wanted to create flavors that were unique and not the typical vanilla or chocolate. I wanted them to have color-coordinating packaging so you can get an idea as to what the flavor might be from the packaging alone. The lid also has a slogan I created "Feel Rebellious Without the Guilt" that is used throughout the campaigns as well.
Signage
This would be some of the signage that would be used to promote Rebel in Whole Foods Market. There is a billboard that has another slogan I made that reads "Feeling a little rebellious today?" and then a sign that promotes a free tasting of Rebel at Whole Foods that goes in conjunction with a food truck as well. I also created a wall poster to get customers interested in Rebel before it launches in Whole Foods to grab their attention and bring them to social media to get a glimpse at what the brand has to offer.
Ice cream truck
Ice cream truck menu with flavor descriptions
Front of t-shirt
back of t-shirt
Business cards
Hat
Reusable shopping bag
Promotional Pieces/Event
As mentioned, there would be a food truck to sell samples of Rebel ice cream to bring in customers and allow them to try the fun flavors before purchasing. With that comes a menu that includes flavor descriptions so they know what is in the ice cream before tasting it. I also created some merchandise such as a shirt, baseball cap, and reusable shopping tote for customers to purchase and rep the brand.
Social Media Posts
In terms of social media, I wanted to keep it fun with some witty captions to keep the theme of Rebel being a fun ice cream brand. There would be some story posts and regular Instagram carousel posts to promote the brand and allow customers to share the love on social media as well.
