Morning Ritual Brunch -- (Brief by @socialsunday.club on Instagram)
The brief assignment was "a fun and eclectic brunch establishment with a maximal and colorful vibe."
I played with some fun brunch-like tones (on the brighter pastel side to keep it fresh) and a flat illustration style incorporated into the mug, menu, and coaster design.
Dozen on the Avenue -- (Brief by @briefclub on Instagram)
The brief assignment was "a fresh cookie shop that requires a logo and loyalty card design, plus any extras!"
I kept to a sweet yet contrasting color palette. I wanted to add a "bite" element so that is tied into the bitten cookie in the logo and the bite marks on the sides of the loyalty card and bag. I also put some puns into the branding like "We're a batch made in heaven!"
Kory's Plants and Crystals Shop -- (Brief by @briefclub on Instagram)
The brief assignment was "a hippie plant shop that requires a logo and paper bag designs + any extras)
I decided to incorporate vines and crystals into my logo. I wanted to keep a hippy yet modern sans-serif font and add a retro twist with the little sparkle details. For my extras, I created some shop signage, business cards, and a mug which is an extra item that could be purchased.
Asai Vegan Yogurt -- (Brief by @briefclub on Instagram)
The brief assignment was "a vegan yogurt brand that requires a logo and packaging design + any extras)
I wanted to add color but keep the logo very simple. I used a playful font and some custom illustrations to fit the flavors of the yogurt. I also wanted to keep everything monochromatic so the color could be associated with the flavor on the inside of the packaging.
Fairy Dust Edible Beverage Glitter -- (Brief by @leha.designs
on Instagram)
The brief assignment was to. create packaging for edible beverage glitter, including the jar and box packaging, a thank you note, and an Instagram post plus any extras you want.
I wanted to keep a simple logo, so I made the "i" into a fairy wand. I added some tiny stars and slight texture into the background and some small hand-drawn icons to represent the product being vegan, sugar-free, and tasteless. As far as my extras, I made a thank you card and the shipping box design. With naming my glitters, I was inspired by fairy names so I decided on Celeste, Calypso, and Fayette.